Pre-Show
Tips
on having a great show!
Establish Goals!
Generate sales leads
Launch new product
Increase brand awareness
Network within the industry
Reinforce existing relationships
Promote Appearances!
Request a customized Builders Showcase Expo web banner for your site
Make sure your existing customers know they can find you at the show
Send a notice to your current sales leads lists
Retail Outfits: Request a Builders Showcase Expo Guest Pass Kit
Prepare Staff!
A successful staff will be:
Knowledgeable about your product/service
Skilled at interacting with people
Warm and outgoing
Good at listening
Presentable and energetic
Create a show promotion or competition for your employees to keep their spirits up and their apathy down!
Examine Materials!
Graphics, literature, and exhibits should be up to date and reflect your current goals
Lead forms should be well-stocked and prepared for gathering the correct information
Develop an At-Show promotion
Generate leads by creating a “Register to Win” giveaway
Offer discounts on products ordered or paid for at the show
At the Show
Use in-booth chairs as little as possible
Stand in front of tables and props
Keep moving in your booth – movement creates energy and draws attention!
Engage visitors-on-a-mission in a conversation – then listen! Give your potential customers 100% of your attention. Discourage employees from eating or chewing gum in the booth Insure your employees are wearing easy-to-read name badges
Establish Goals!
Generate sales leads
Launch new product
Increase brand awareness
Network within the industry
Reinforce existing relationships
Promote Appearances!
Request a customized Builders Showcase Expo web banner for your site
Make sure your existing customers know they can find you at the show
Send a notice to your current sales leads lists
Retail Outfits: Request a Builders Showcase Expo Guest Pass Kit
Prepare Staff!
A successful staff will be:
Knowledgeable about your product/service
Skilled at interacting with people
Warm and outgoing
Good at listening
Presentable and energetic
Create a show promotion or competition for your employees to keep their spirits up and their apathy down!
Examine Materials!
Graphics, literature, and exhibits should be up to date and reflect your current goals
Lead forms should be well-stocked and prepared for gathering the correct information
Develop an At-Show promotion
Generate leads by creating a “Register to Win” giveaway
Offer discounts on products ordered or paid for at the show
At the Show
Use in-booth chairs as little as possible
Stand in front of tables and props
Keep moving in your booth – movement creates energy and draws attention!
Engage visitors-on-a-mission in a conversation – then listen! Give your potential customers 100% of your attention. Discourage employees from eating or chewing gum in the booth Insure your employees are wearing easy-to-read name badges